What are Subscriber Tags?

Subscriber tags are a powerful tool that can help you segment your email list and send targeted messages to specific groups of subscribers. Tags are essentially labels or identifiers that you can attach to individual subscribers, based on their interests, behaviors, or other characteristics. With tags, you can create more personalized and relevant email campaigns, which can lead to higher open rates, click-through rates, and conversions.

How to connect your website form tags to your email marketing platform:

Let’s take a closer look at what subscriber tags are and how you can use them in your email marketing campaigns. Here’s a step-by-step guide to adding tags to your forms, so you can start using this powerful feature right away. For this example I use Gravity Forms but many other form plugins have similar capabilities.

1. Create a custom field in your newsletter platform: First, create a custom field in your newsletter platform that will store the tags you want to use. This could be a “Tags” field, for example.
2. Add the custom field to your Gravity Form: Next, add the custom field to your Gravity Form as a hidden field. This will allow you to capture the tag information when someone submits the form without displaying the field to the user.
3. Set the tag value in the Gravity Form: You can set the tag value using a number of different methods. For example, you could use a checkbox or radio button field and assign the value of the selected option to the custom field. Alternatively, you could use a calculation field to generate the tag value based on other information entered in the form.
   • Newsletter type: If you offer multiple types of newsletters, you could use a dropdown field to let subscribers select which newsletter they want to receive. You could then use the selected option as the tag value.
   • Topic of interest: If you write about different topics in your newsletters, you could use a checkbox field to let subscribers select which topics they’re interested in. You could then use the selected options as the tag values.
   • Lead source: If you want to track where your subscribers are coming from, you could use a hidden field to capture the lead source (e.g. a specific landing page, social media platform, etc.) and use that as the tag value.
   • Subscriber status: If you have different subscriber statuses (e.g. new, active, inactive), you could use a radio button field to let subscribers select their status and use the selected option as the tag value.
   • Frequency preference: If you offer newsletters on different schedules (e.g. daily, weekly, monthly), you could use a radio button field to let subscribers select their preferred frequency and use the selected option as the tag value.
4. Use the tag value in your newsletter platform: Once the tag value is captured in your newsletter platform, you can use it to segment your email list and send targeted emails to specific groups of subscribers.
5. Test your setup: Before launching your form and sending out newsletters, be sure to test your setup thoroughly to ensure that the tags are being captured correctly and that your segmentation is working as expected.

Adding subscriber tags to your email list is a simple yet effective way to improve your email marketing campaigns. By segmenting your subscribers based on their interests, behaviors, or other characteristics, you can send more targeted and relevant messages, which can lead to better engagement, increased loyalty, and higher conversions.

With Gravity Forms, you can easily add subscriber tags to your email list and start reaping the benefits of segmentation. So whether you’re just starting out with email marketing or you’re looking to take your campaigns to the next level, be sure to explore the power of subscriber tags and see how they can transform your email strategy.

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