Online Marketing & More

I had the privilege to speak for some wonderful servicemen and servicewomen at the Fleet and Family Support Center on the Coronado Naval Base. Here is the SlideShare from my  presentation “Online Marketing & More” with notes listed below.

Presentation Online Marketing & More Overview

Contents from the slide:

  1. Online Marketing & More
    Ways to make money from the internet
    Where to register and host
    Content Management Systems (CMS)
    Blogging Will Get You More Traffic
    Leverage Technology and Time
    Niche Markets
    Marketing Funnels
    Marketing Avenues
    Keyword Volume
    Landing Pages
    Conversions
    Synopsis
    Q and A
  2. Introduction
    Phelan Riessen – Digithrive
    Previous business – Planet Apparel for 17 years
    Greek Fonts & Drop Shipping sites, Startups
    On the web since ’97, Prodigy ’91, BB’s before
    Twitter: @imagium
  3. Who’s selling what?
    • Who already has a business?
    • Who has a website for it?
    • Are you getting the results you want?
  4. Ways to Make Money Online
    • MLM’s
    • Drop ship
    • Products and services
    • Affiliate marketing
    • Digital downloads
    • E-commerce
    • Membership sites
  5. Places to Register and Host

    Email VS Gmail/Yahoo/AOL etc.
    Register one place
    Host another

  6. Content Management Systems
    Make use of technology and automation
    WordPress
    Drupal
    Joomla
    Uses a Framework
    Low cost, open source
    Plugins, Extensions
    Customizable
    Minimal use of HTML code
    Plenty of developers
  7. Blogging Gets Higher Traffic
    Optimize Your Automation with WordPress
    – Fresh Content
  8. Leverage Yourself
    E-lance, The 4-Hour Workweek and other ways to leverage time
    oDesk.com
    Elance.com
    Guru.com
    ScriptLance.com
    Freelancer.com
    GetACoder.com
    VirtualEmployee.com
    Affordable Programmers.com
    PeoplePerHour.com
    AmazonTurk.com
    Fiverr.com
    7Richer.com
    TenBux.com
    Gigbucks.com
    FiftyTown.com
    UpHype.com
    Zeerk.com
  9. Find a Niche Market
    Find a pain in the market and fix it
    Become the Authority
    Customers come to you
    Opportunities for articles – inbound links
    Able to attack and resolve their pains
    How to implement:
    Multiple websites
    Landing pages
    Check it over with your existing clients
    Test
    Utilize both Online and Offline advertising
    Strategies
    Speaking their language
    Benefits over features
    SEO opportunities
  10. Marketing Funnel
    X Visitors = X interests = X requests = X conversions
  11. Marketing Avenues
    Social media and networks – Facebook, Google +, LinkedIn, Twitter, Stumble Upon
    PPC – sponsored ads
    Building traffic – SEO, link building
  12. Finding Keywords
    https://adwords.google.com/select/KeywordToolExternal
  13. Landing Pages
    Social media and networks – Facebook, Google +, LinkedIn, Twitter, Stumble Upon
    PPC – sponsored ads
    Building traffic – SEO, link building
  14. Leverage Social Networks
    Fish where the fish are feeding
    Be the authority
  15. Website Conversions
    Pay Per Click Sponsored Ads
    Lead Captures or Give-a-way
    Conversions
    Do’s and Don’ts
  16. Start to Finish
    Find a Niche
    Build a Website
    Create a Campaign
    Conversion
    Test and Refine
    Rinse and Repeat
  17. Q & A

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